Management team

Andreea Pirvu
Managing Partner

After 12 years of entrepreneurship, 7 years in private equity and 3 years in business consulting and management, Andreea Pirvu, the founder of Effective Business, is helping her clients improve their businesses with her diverse know-how and her extensive experience.

Andreea Pirvu founded Effective Business in 2013, since then having provided various projects (both outsourced and inhouse) to companies which wanted to develop their businesses, improve their operations or simply obtain bank financing. The main projects delivered over this time period included:

-       Creation of strategic plans and support in implementation

-       Business planning and financial analyses

-       Mergers & acquisitions (enrolment of capital investors)

-       Asset sales

-       Operational analyses (including with regards to financial and operational reporting) and proposal of efficiency plans

-       Organizational and process optimization

-       Asset and liability optimization

-       Obtaining of bank financing and insurance lines

-       Coaching for management teams, both directly and by participating in the companies’ boards of directors

-       Recruitment


Some of the notable results generated by these services are:

-       Growth of over EUR 15 million in revenues and over EUR 4 million in profits for certain clients

-       Over 40x recovery of efficiency project costs due to identified operational improvement measures

-       Performing one of the most complex financing / refinancing operations on the Romanian market in amount of over EUR 50 million, for a company in financial and operational distress, involving all major banks in the market

-       Ensuring accurate cash flow forecasts and zero cash defaults for a very complex business with daily promissory notes despite of decreasing turnover, as well as cash-flow stability for its group companies

-       Achievement of additional working capital in amount of over EUR 10 million, by asset and liability optimization

-       Revenue increases due to bank financing agreements obtained for the company’s clients

-       Sustaining the company’s activity by obtaining supplier insurance, involving both an important local insurer, as well as one of the most important re-insurers worldwide (with an equity of over EUR 30 billion)

Almost 7 years with two of the most important capital investors in Romania at that time:

-       Andreea Pirvu was until 2013 Assistant Director at Advent International, at the time being the largest private equity fund in Romania and the only global fund with direct local presence, being since 2008 part of the team managing an EUR 1 billion fund for investments in Central and Eastern Europe

-       At GED, one of the first and well-known private equity funds in Romania, Mrs. Pirvu was part of the team managing an EUR 150 million fund for investments in Southern and Eastern Europe in the period 2007-2008

Over the 7 years accomplished in private equity, Andreea Pirvu:

-       Participated in over 80 investment projects in various stages of the investment process, with values ranging from EUR 1 million to over EUR 500 million in the following business sectors:

  • Industry
  • Retail and consumer goods
  • Healthcare
  • Technology, media and telecom
  • Servicies
  • Real estate investments

-       Participated at board meetings and shareholders meetings in 6 companies, with turnovers between EUR 10 and 50 million, as follows:

  • Deutek – largest Romanian producer of decorative paints
  • Ceramica Iasi (listed on Bucharest Stock Exchange) – largest local producer of ceramic bricks in Romania
  • Labormed – one of the most important local producers of pharmaceuticals
  • Regina Maria – well known provider of medical services
  • Fonomat – telecom retail chain
  • Romanian Real Estate Partners – real estate development (headquartered in Amsterdam)

-       Coordonated the industrial, retail and consumer goods and technology, media and telecom sectors for Romania

-       Prepared business plans and forecasts for companies with turnovers between EUR 5 and 200 million

-       Created strategic plans and cost efficiency procedures having as result over 90% growth in turnover and over 150% increase in operating profits

-       Participated in financing projects for companies with over EUR 30 million turnover

-       Mentored numerous portfolio company managers in order to improve their professional performance and work motivation

-       Recruited the most diverse personnel categories, from top positions up to specialty positions

-       Participated in both local and international investment projects, in countries such as Bulgaria, Poland, Serbia, Slovenia, Italy, Turkey

Andreea Pirvu spent 12 years as entrepreneur in industry, production and commerce, gaining experience in the most diverse business functions:

  • Team coordination (including production teams)
  • Client research, approach and contracting
  • Order management and invoicing
  • Supplier identification and contracting
  • Merchandise supply
  • Acquisition of production equipment
  • Production optimization
  • Market research and promotion
  • Financing and banking transactions
  • Financial analysis
  • Contract negotiation
  • Primary accounting
  • HR (including payroll)
  • Customs operations

Romanian-Canadian MBA Program (joint program of the Academy of Economic Studies of Bucharest & University of Ottawa), with double specialization – Finance (2007) and Marketing (2006)

Graduated Summa cum Laudae (highest distinction) and class valedictorian (best graduate)

Highest GMAT-type test score in the School’s history

Highest team score on the final business simulation program and on the final project.


Academy of Economic Studies (Bucharest, Romania) Faculty of International Economic Relations (2001-2005), International Business specialization; one of top three graduates.


Virgil Madgearu College (Bucharest, Romania) (1997-2001), Finance-Accounting-English specialization (accountant-statistician certificate); merit diploma; class valedictorian (best graduate).

Sales performance and team management, TMI training (2005)

Capital investments with bank financing, Euromoney (2007)

How to become a successful negotiator, BCR & HEC Montreal (2008)

Successful leaders, BCR & HEC Montreal (2008)

Emotional intelligence, Qualians training (2008)

Fundamental course for investment professionals, European Venture Capital Association Paris (2008)

Public communications, Taylor-made Communications London (2008)

Legal aspects of capital investments, CMS Prague (2008)

Advanced course of financial planning, Operis London (2008) – a world reputed leader in financial modelling

Contracting capital investments, British Venture Capital Association, London (2009)

Advanced due diligence audit course,  European Venture Capital Association, Brussels (2009)

Effective Business Reports, London (2010)

Leadership, Robin Sharma (2010)

Advanced course for building and managing boards,  European Venture Capital Association Brussels (2010)

Customer relationship training, Optima Training London (2012)

Andreea Pirvu is the only consultant in Romania having such an extensive combined experience, both in the financial field – private equity, as well as in the business field – production and commerce, this dual know-how being an unique and exclusive advantage for the clients of Effective Business.